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ESSEX
SPECIALTY PRODUCTS,
(Subsidiary of Dow Chemical)
Medium Size Company
August 20, 1998
Mr.
Greg Stevens
WinOvations, Inc.
5001 Oakridge Drive
Midland, Michigan 48640
Dear
Greg,
Essex
Specialty Products found the services of WinOvations, Inc. to be of use
on several new business development projects over the last three years.
While utilizing WinOvationsSM services, I was the President and
CEO of Essex Specialty Products.
What
I like the most about WinOvations is that they consistently deliver new
business opportunities with high profit potential.
WinOvationsSM
new business development activities for Essex have ranged from the
"fuzzy front end", to understanding the full requirements, and then
assisting us in commercialization.
These actions included:
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Clarifying and documenting our internal
"gut-level"
business screen.
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Conducting broad multi-industry business overviews, and
then drilling deeper into the top priority areas (per our screen).
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Analyzing specific marketplace opportunities through
detailed customer interviews and plant tours. In doing this, WinOvations uncovered several
unspoken needs
at key customers. Meeting
these needs allowed us to more than double the profit potential of one
of our products.
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WinOvations helped us identify several new business
opportunities, which could provide Essex Specialty Products with
sustainable competitive advantages, and quantified the value of meeting
those needs down the value chain.
I
have confidence in taking commercial action based on WinOvationsSM
results and highly recommend their services to others.
Sincerely,
J.
George Braendle
Board of
Directors
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