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OLIVER
PRODUCTS,
Small Company
November 18, 1998
Mr.
Greg Stevens
President
WinOvations
5001 Oakridge Drive
Midland, MI 48640
Dear
Greg:
Since
your one-day training session for ten Oliver employees a few weeks ago,
we have been very pleased with the application of the WinOvations system
for new business development. We
have been able to initiate the following activity as a direct result of
this training.
1.
Mark Lastovich, Vice-President of Business development, has led
the effort to create a ãconsensus gut-levelä screen.
We are not yet complete, but Mark has been able to get input from
all our board members, including family members, as well as senior
management. This input is
now being further analyzed and discussed and will result in Oliverâs
ãgut-level screen.ä
2.
We are using WinOvationsâ ãSegmentation Hierarchyä to
analyze our medical market. We
are in the process of prioritizing a select number of platforms, groups
and projects based on the preliminary gut-level screen.
3.
We have been conducing an opportunity assessment on a new product
for the fast food market. As
we learned in your course, these projects often shift in different
directions. The philosophy
of going around the Success Wheel and changing directions to find the
winning strategy is allowing us to think outside of our normal realm of
solutions and come up with some very unique alternatives.
4.
We have also used the WinOvations framework to conduct
exploratory and preliminary analyses on the Latin American market for
bread slicers and a new packaging system for the Senior Meals programs
throughout the U.S.
I
want to thank you for taking the ãplanned innovationä concept and
further refining it to a level that is even more applicable and
results-oriented than we have used in the past.
For any other company out there wondering what it takes to
develop innovative new products, I highly recommend getting involved
with the WinOvationsâ system.
Sincerely,
Robert
L. Porter
President and CEO |
